
Jorge Rodriguez-Gerada is a cuban-american street artist who creates mostly charcoal portraits in a large scale on urban areas. He started his art as one of the founders of the New York Culture Jamming movement in the early 90's Rodríguez was part of interventions upon billboards and public advertising. He then started getting the public attention through this. Later in 2002 he moved to Barcelona and focused on his Identity Series, a large-scale ephemeral charcoal drawings. He then developed his Terrestrial Series, which are even larger-scale ephemeral drawings that can be visible from space, this gained him international media attention. Although his work is impressive it can be even more touching and amazing if the public understands his history as a culture jammer and really thinks about what it means. The artist explains this in his website where he tries to explain that he portrais realistic images of locals that question the controls imposed in public space, and he tries to mock the abuse of iconic faces in the selling of products and ideas. He also describes how he uses charcoal and not other material so like life people can apritiate the beauty of things while it last before it fades away. The portrait transforms locals into social icons and shows the influence that one person even if they are not musicians, actors, athletes or cooks can actually make a different in society.
Works Cited
Jorge Rodriguez-Gerada Paco Portrait, Barcelona, Spain. Personal photograph by author. 2004.
Jorge Rodriguez-Gerada WISH Monument, Belfast, Northern Ireland. Personal photograph by author. 2013.
Rodriguez-Gerada, Jorge. "Biography." Jorge Rodríguez-Gerada. Jorgerodriguezgerada.com, n.d. Web. 01 Dec. 2013. <http://www.jorgerodriguezgerada.com/43-biography>.
Rodriguez-Gerada, Jorge. "Statement." Jorge Rodríguez-Gerada. Jorgerodriguezgerada.com, n.d. Web. 01 Dec. 2013. <http://www.jorgerodriguezgerada.com/55-statement>.








